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Mediaedge:cia's Jon Wright on Singapore

pretty straightforward, reflecting the authoritarian leadership of the country, with the TV and press ...

Farm lands £2m London Eye brief

, online, outdoor, press and TV. The first campaign will launch in October to promote The London Eye's new ...

New partnerships are triumphing over adversarial approach

editorial content that parrots a press release and alienates the consumer. But content that fascinates the ...

PHD's Mark Heap embraces Chinese culture

? There is a lack of measurement and accountability. There are no credible measures for press or outdoor ...

Twiggy raises profile of M&S anniversary

, outdoor and press ensured maximum visibility over a four-week period. A 60-second TV ad starring Twiggy ...

Filling the media skills shortage

the traditional media silos of TV, radio and press towards multimedia, client-facing teams. So there ...

Aviva reviews £150m global media planning and buying needs

, including 27m on TV ads, 10.5m on press and 2.5m on outdoor. In addition, the financial group spent an ...

I-Level links up with Starcom to compete for £250m COI work

individual agencies: interactive/online (I-Level), outdoor (Posterscope), press (MediaCom), radio (SMG) and ...

Gloria Hunniford boosts sales for Flora

. A similar real-time advocate approach ran in press and an on-pack cholesterol test offer helped ...

Romantic stories increase sales of Nina

measures were flat, with romance not even registering. Display advertising in TV and press was getting our

 

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