Farm lands £2m London Eye brief
30 Sep 2009 | by Sara Kimberley
, online, outdoor, press and TV. The first campaign will launch in October to promote The London Eye's new ...
pretty straightforward, reflecting the authoritarian leadership of the country, with the TV and press ...
, online, outdoor, press and TV. The first campaign will launch in October to promote The London Eye's new ...
editorial content that parrots a press release and alienates the consumer. But content that fascinates the ...
? There is a lack of measurement and accountability. There are no credible measures for press or outdoor ...
, outdoor and press ensured maximum visibility over a four-week period. A 60-second TV ad starring Twiggy ...
the traditional media silos of TV, radio and press towards multimedia, client-facing teams. So there ...
, including 27m on TV ads, 10.5m on press and 2.5m on outdoor. In addition, the financial group spent an ...
individual agencies: interactive/online (I-Level), outdoor (Posterscope), press (MediaCom), radio (SMG) and ...
. A similar real-time advocate approach ran in press and an on-pack cholesterol test offer helped ...
measures were flat, with romance not even registering. Display advertising in TV and press was getting our