26 Feb 1999
| by JULIAN LEE
Encyclopaedia Britannica has hired Larskpur to promote its move
into digital technology and promote its redesigned corporate identity.
The project account was won two weeks ago without a pitch and carries a
budget of pounds 75,000 over two months. Larkspur s will promote an
event in March to unveil...
26 Feb 1999
| by JULIAN LEE
PR support service provider Two-Ten Communications has joined
forces with MediaMap, which supplies information on journalists and
publications in North America. Two-Ten will now be able to provide
information on both UK and US media. MediaMap s software will allow
customers to access the information...
26 Feb 1999
| by JULIAN LEE
Burson-Marsteller has hired Ralph Sutton to the new role of UK
healthcare practice leader. Sutton has just returned from Australia
where he was managing director of the company s Sydney office. He was a
member of the agency s Asia-Pacific healthcare practice leadership team.
He will lead a 30-strong...
26 Feb 1999
| by JULIAN LEE
The National Gallery has enlarged the remit of a newly created top
PR post, originally advertised last spring and as yet unfilled (PR Week,
15 May). The gallery originally advertised for an external relations
head, but has now decided to recruit a marketing and communications head
with extra responsibility...
26 Feb 1999
| by JULIAN LEE
Text 100 Group has unveiled its newest subsidiary, Evus,
established by directors Christopher Wright and Mark Pinsent. The new
subsidiary is designed to offer marketing communications to much smaller
technology companies with little or no PR capabilities. Evus is
targeting smaller IT companies in the...
26 Feb 1999
| by JULIAN LEE
The Institute of Public Relations is to consult members on how to
raise its profile. The IPR wants to be seen as the national body for PR
and demonstrate that involvement in the organisation can enhance a
company s general standing. Director-general Colin Farrington said
We ve drawn up a strategy for...
26 Feb 1999
| by JULIAN LEE
The GCI Group saw fee revenues increase by nearly 20 per cent in
1998 to pounds 6.1 million. The rise means that, based on last year s
entries, GCI would be placed at number 13 in PR Week s 1999 Top 150 PR
consultancies - a jump of three places. GCI attracted clients such as
Nokia, Visa International...
26 Feb 1999
| by JULIAN LEE
Colorado Ski Country USA has hired 3G Communications to promote the
region as a winter holiday destination to UK consumers. Work on the
account, which was won following a four-way pitch, starts next week. The
agency will promote Colorado, which includes resorts such as Vail and
Aspen, as the best winter...
26 Feb 1999
| by MAGGIE BROWN
The sight of Britain s newspapers ganging up together to protect
press freedom and the right to...The sight of Britain s newspapers ganging up together to protect
press freedom and the right to ...
26 Feb 1999
| by SIMON ELLERY
The Royal Opera House has filled the newly created post of
marketing, press and publications...The Royal Opera House has filled the newly created post of
marketing, press and publications ...