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DIARY: HOTCAKES

08 Nov 1999 | by LEXIE GODDARD

press release of the week award goes to the crew at jewish.co.uk. The PR department issued a release ...

Public Relations: Global ambitions - Hardly a month goes by without a communications group adding another PR operation to its portfolio Amanda Hall examines how relationships between group agencies work in practice.

02 Apr 1999 | by AMANDA HALL

the advertising world, low on credibility and talent, and high on long lunches and promised press...press clippings, PR agencies have now emerged as must have purchases on the shopping lists of the ...

Public Relations: Egg’s story - The resounding success of Egg’s launch was the result of a highly controlled PR exercise. Richard Lamballe on how it was achieved

02 Apr 1999 | by RICHARD LAMBALLE who works at EM, a div

pre-launch publicity. But a unit publicist was at the shoot to take notes. The press briefing ...

Public Relations: The measure of PR - Measuring the effectiveness of a PR campaign means more than counting the cuttings. Ken Gofton reports on the latest evaluation techniques

02 Apr 1999 | by KEN GOFTON

assess every press cutting about a company, but to focus on what the most influential media are saying ...

 

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