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MEDIA HEADLINER: Daily Mail’s top adman looks to reinvigorate Sunday paper - Mike Ironside is relishing his new role at the Mail on Sunday, Anna Griffiths says

18 Dec 1998 | by ANNA GRIFFITHS

, but you have to be a good operator to consistently push prices. Tim Kirkman, the press director at ...

PRIVATE VIEW

18 Dec 1998 | by ANDREW CRACKNELL

Street. Well, if you don t like that, wait until you see the Tango press ads - they re even more ...

STOP PRESS

17 Dec 1998 | by DANNY ROGERS

American Express has handed a direct marketing and national newspaper campaign for the launch of its European investment fund to the French arm of Euro RSCG Wnek Gosper rather than incumbent agency Ogilvy & Mather.

Liberty

17 Dec 1998 | by DANNY ROGERS

store in Regent Street. The store spent pounds 652,700 last year on poster and press ads which ...

AGENDA: Marketers could learn a good deal from the papers

17 Dec 1998 | by DRAYTON BIRD

The Daily Mirror would have made a perfect press megalomaniac had he held on to his job long ...

Health ads lead smoking assault

17 Dec 1998 | by DANNY ROGERS

that all billboard and press advertising will end as early as July next year, two years earlier than ...

Kellogg blitz to push price cuts

17 Dec 1998 | by DANNY ROGERS

and press campaign, through J Walter Thompson, which highlights an average 12% reduction in the ...

DESIGN CHOICE: CANON IXUS

17 Dec 1998 | by JUDI GREEN, Creative director, Wagstaff

affair really begins when you press a button and the camera has a little erection; the neat zoom lens ...

MEDIA CASE STUDY: BUD ICE

17 Dec 1998 | by RAYMOND SNODDY

created ads featuring the insects which have already starred in TV and press ads for the brand ...

PROFILE: Rosy future - SANTA CLAUS, CHIEF EXECUTIVE, CHRISTMAS

17 Dec 1998 | by CONOR DIGNAM

transfer you to corporate affairs. Coca-Cola s US press office seemed equally bemused by ...

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