Superbrands case studies: Gaggia
22 Nov 2004
the centre of communications. Gaggia believes that strong photography and a responsive press office ...
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Profile: Arthur Leathley, director of corporate affairs, Virgin Trains
26 Nov 2004 | by Ian Hall
.’ Leathley plays squash, is a fan of Blackpool FC (he once played at their home ground for a press gallery ...
Promotions and Incentives: What not to waste
19 Nov 2004
sackful of Christmas trinkets from clients to the press....journalists a goody bag on press trips - they are usually based on the theme of the trip and can be useful at ...
Media Headliner: Tenacious Taylor plots strategic format switch
19 Nov 2004
Newspaper Marketing Agency and The Media Circle. Steve Goodman, the group press director at MediaCom, says ...
Thought Leader: Knowledge is key to measurement
19 Nov 2004
's research comprised trawling through thousands of press articles, company minutes, reports and internal ...
Superbrands case studies: Egg
18 Nov 2004
. Combined national press, mailings and online activity ensure Egg continues to acquire and cross sell to its ...
Campaign: Chiswick Park plays up unique selling points - Corporate
12 Nov 2004 | by Adam Hill
tenants. To secure press coverage for the office park in the nationals. Strategy and Plan During the ...
Campaign: Land Rover shows off Discovery's power - Consumer
12 Nov 2004 | by Jo Bowman
The world's press had seen the Discovery 3 at its unveiling in New York in April, and had been ...
Campaign: UK Transplant boosts calls to organ register - Public Sector
12 Nov 2004 | by Mary Cowlett
heart and then regrouped to create the figure one million. This event was supported by a press release ...
Online Publishing: Spot the difference
12 Nov 2004
got a press release out of it. But PROs need to fully understand what we're about - breaking news, fun ...
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