perhaps even take share from other media such as press and TV. Curious then that the media buyers ...
Thomas Cook has promoted Keith Hendry to interim marketing director following the departure of Kevin Styles to First Quench last month. Hendry, who was head of sun and retail environment marketing, will run all marketing activity for the company's mass market tour operations, retail and specialist...
Visa International has appointed Alex Craddock vice-president, brand marketing for Central and Eastern Europe, the Middle East and Africa. Craddock replaces Matthias Hanssen who left to be marketing director at real-time financial TV channel CNBC Europe.
Pretty Polly is set to return to raunchy advertising with a press and poster campaign in March ...
Wrigley's has appointed Ian Gallois to the new role of media director, EMEA. The post will be based in Munich and will report to the regional vice-president for Western Europe, Ulli Gritzuhn. Wrigley's has also announced a shortlist for its media planning and buying business: Mediaedge:CIA,...
The Independent Television Commission (ITC) has slammed an ad for the Hospital Savings Association that showed a rabbit in a tumble-dryer, claiming it could encourage young children to harm pets. The ad, created by McCann-Erickson, attracted complaints from 100 viewers. The ITC ordered that...
Novartis has put its Ovaltine malt extract drink up for sale, along with a number of other 'non-core' brands including Isostar, the isotonic sports drink. Rainey Kelly Campbell Roalfe/Y&R handles advertising for Ovaltine.
Littlewoods Leisure has secured the involvement of all four mobile phone networks for an SMS product called Shoot2Win. The game, in which players must answer sports trivia questions to compete for a 5000 prize, will have one phone number across the Orange, One 2 One, Vodafone and O2 networks.
Butchers Pet Care has appointed Walker Media to its 4m media planning and buying for the Butcher's brand, after a two-way pitch with the incumbent, Squires Robertson Gill.
The Uncovered TV strand, which includes programmes such as Ibiza Uncovered, is the UK's sexiest media brand, while the brand considered most British is Coronation Street, according to research gathered using a new media analysis tool, MediaDNA. It has been developed by a consortium of BSkyB,...
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