22 Mar 2001
press BT to
abandon the planned flotation of its mobile phone business.
...
22 Mar 2001
Harley-Davidson Europe is understood to have frozen its
above-the-line advertising budget, dropping Partners BDDH from its
agency roster after five years. It is not clear whether Harley-Davidson
will seek to appoint a new agency and the company refused to confirm or
deny that it had dropped...
22 Mar 2001
Interpublic has overtaken WPP as the world's biggest advertising
company after acquiring True North Communications in a deal worth pounds
1.39bn. Top advertisers including Coca-Cola, General Motors, Compaq and
Unilever will be brought together within the new group, which will have
revenues of...
22 Mar 2001
RTL has confirmed that Richard Eyre, director of strategy and
content, has resigned. Eyre does not have a job to go to and is believed
to be planning to take time off to write a novel, with the aim of
returning to a role in media at some point in the future.The former
chief executive of ITV...
22 Mar 2001
Postwatch, the consumer postal watchdog that launched this week,
has said it is to wait until next year before appointing an advertising
agency. The body, which will call for a better deal for customers,
replaces the Post Office Users' National Council.
22 Mar 2001
Egg has announced its first UK sponsorship activity, with a deal to
sponsor a team in the British Touring Car Championship. The one-year
agreement with Triple Eight Race Engineering will see the team renamed
Egg Sport and will involve supporting a yet-to-be-named charity
throughout the season.
22 Mar 2001
Clear Channel, the US-based media company with outdoor, radio and
live events interests, has promoted its group marketing manager Robert
Thurner to the new position of group marketing director for its
international division. Thurner, who joined Clear Channel from TDI in
1999, will focus on outdoor...
22 Mar 2001
Scottish Courage has moved into the energy drink market with the
launch of Red Snapper, a non-alcoholic mixer that will be served in a
150ml can. It will be supported by sampling and point-of-sale material
using the strapline, 'More bite than bull'.
22 Mar 2001
Vin & Sprit, the Swedish owner of Absolut Vodka, has teamed up with
US-based Jim Beam Brands Worldwide to form a US distribution venture,
Future Brands. It has also bought a 25% share in Dutch-based distributor
Maxxium, which will supply V&S brands, including Absolut, in major
markets outside...
22 Mar 2001
Leo Burnett Group has expanded its ownership in web agency Hard
Reality to a 100% holding and merged it with its direct agency,
Leonardo. The new entity will have combined billings of around pounds
30m and will be headed by Steve Barton, who takes the post of chief
executive. Leo Burnett originally...