clients' trust.' As Marketing's PR league table was going to press in May, BSMG Worldwide ...
27.5m press and radio account for BT Cellnet kept up Zenith's forward momentum. Lack of ...
Cannes Grand Prix - last year for the Independent cinema commercial, this year for the new Stella press ...
KILLING THE FOCUS GROUP? Focus groups have been getting a bad press lately. This is ironic, given ...
The BBC is due this week to make a decision about the roster for its pounds 5m creative business. Publicis is understood to have been dropped from the shortlist leaving TBWA/London, Fallon, Abbott Mead Vickers BBDO, Duckworth Finn Grubb Waters and Leagas Delaney still in the frame.
The National Bingo Game Association has handed its pounds 5m creative account to Duckworth Finn, with a brief to entice new and lapsed members, young and old, to the game. The agency won following a final pitch against Roose & Partners.
Sales for Camelot s new Extra game have fallen since the game launched three weeks ago. Last week it pulled in pounds 2.8m worth of sales, compared with the previous week s sum of pounds 3m. A Camelot spokesperson said: It is still early days and we are pleased with the results.
Go Racing has won approval from The Race Course Association to secure the media rights to British horseracing for the next ten years. The RCA has recommended Go Racing s bid to Britain s race course owners. The consortium, which bid against Carlton Communications, must now wait for race course owners...
The Daily Telegraph and Daily Mirror are reported to be considering whether to follow the lead of Associated Newspapers and end their distribution deal with WH Smith. The disagreement centres on concerns that WH Smith plans to centralise newspaper distribution, putting at risk sales of newspapers from...
Luxury goods group Richemont has pooled its pounds 70m pan-European media business into CIA Medianetwork. CIA is understood to have fought off competition from Initiative Media, MindShare and OMD to win the business, which is worth about pounds 6m in the UK.
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