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ASA upholds Tesco complaint against Safeway press ad

11 Dec 1998 | by JOHN TYLEE

comparisons in an ad to imply it was cheaper. The row surrounded a regional press ad for Safeway ...

REVIEW: Marketing and advertising news in the week’s press

11 Dec 1998 | by MICHELE MARTIN

concentrate on press advertising and direct mail. Marketing Goldbrand Development, which runs the ...

STOP PRESS: M&S financial arm hires Positive Profile

11 Dec 1998 | by SOPHIE BARKER

Marks and Spencer Financial Services has hired Positive Profile on a retainer to work on the company s unit trust reports. Positive Profile previously worked for M s financial services arm on a two-month project redesigning the reports.

STOP PRESS: Women’s sports lose out in coverage

11 Dec 1998 | by SOPHIE BARKER

Women s sports gain less than five per cent of sports coverage in the broadcast and print media, according to a survey published this week by Nottingham Trent University. The research found the Sun gave over only 0.5 per cent of its sports pages to women s sports, while ITV had no coverage at all.

STOP PRESS: Quentin Bell joins Fifth World board

11 Dec 1998 | by SOPHIE BARKER

QBO founder Quentin Bell this month became the seventh advisory board member of business TV and video production company Fifth World. Bell is the first PR professional on the board and will advise on projects including a programme series on communicating business success and failure which is being made...

STOP PRESS: Internet telecom win for Johnson King

11 Dec 1998 | by SOPHIE BARKER

IT PR specialist Johnson King PR has been hired to handle corporate PR for telecom company Satellite Media Services. Johnson King won the pounds 50,000 fee account last week after a non-competitive pitch. The agency will promote the company s satellite communications network, which use the internet...

STOP PRESS: PWC seeks two internal PR managers

11 Dec 1998 | by SOPHIE BARKER

PricewaterhouseCoopers is recruiting two internal communications managers following the merger of Price Waterhouse and Coopers and Lybrand this year. The first post covers staff publications and will involve leading a team of four to establish an editorial policy across print and electronic media. The...

STOP PRESS: Help your people evangelise your brand

11 Dec 1998 | by SOPHIE BARKER

PR Week s fourth annual Communicating Business Strategy conference is being held on Thursday 21 January at The Dorchester. The theme is Your People as Brand Evangelists and will be chaired by Will Whitehorn of Virgin Management. Call Tania Cassell on 0171 413 4116 for details.

LIVE ISSUE/NEWSPAPER ACCOUNTS: What makes newspapers such difficult clients? - Press clients

11 Dec 1998 | by FRANCESCA NEWLAND

Newspapers are known as the clients from hell. It is an opinion borne out by the repeated advertising account reviews called this year - the Express and the Independent have done it twice, Sunday Business and the Daily Record are doing it, and the Guardian has just done it.

PUBLIC SECTOR: Roe takes Hackney community trust post

11 Dec 1998 | by KATHY GREENE

Eastbourne Hospital is losing its press and PR manager, Kate Roe, to the City and Hackney...Eastbourne Hospital is losing its press and PR manager, Kate Roe, to the City and Hackney ...

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