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STOP PRESS

19 Dec 1998 | by NEILL DENNY

Kellogg Europe has handed a large chunk of its pounds 153m media buying account to Carat following a pitch against the incumbent, MindShare. Carat picks up the business in Germany, Austria, Switzerland and Eastern Europe. MindShare retains the business in the UK, Ireland and Scandinavia.

MEDIA: Regional paper study

19 Dec 1998 | by ANNE-MARIE CRAWFORD

using the regional press in national advertising and marketing campaigns....using the regional press in national advertising and marketing campaigns. ...

MoneyGram ads target services at Asian groups

19 Dec 1998 | by ANNE-MARIE CRAWFORD

, press, and radio campaign will roll out this week to highlight the benefits of using MoneyGram to send ...

Nortel in brand push

19 Dec 1998 | by ANNE-MARIE CRAWFORD

company is moving out of the trade press and focusing on national press work, developed in the US by ...

Saatchis’ Lycra push

19 Dec 1998 | by STEVE BELL

include press, TV and outdoor in key markets. The global creative role is a new one. Y s ...

REVIEW: Marketing and advertising news in the week’s press

18 Dec 1998 | by CLAIRE BEALE

Krispies and Frosties. A TV and press campaign through J. Walter Thompson breaks in early January. The ...

COI picks Fisher as chief executive

18 Dec 1998 | by Our Parliamentary correspondent

Reckitt s procurement policy. They are also looking at the COI s network of regional press offices ...

Tobacco ad lobby in High Court coup

18 Dec 1998 | by JOHN TYLEE

legislation through. However, ministers want to press ahead with the pledges contained in the white ...

Audi continues yuppie theme

18 Dec 1998 | by FRANCESCA NEWLAND

and satellite TV. Press work will also break in January. Media is through BBJ Media ...

LIVE ISSUE/TOBACCO ADVERTISING: Winners and losers as the tobacco ad ban looms. Andrew Grice looks at the upheaval facing agencies as new rules are unveiled

18 Dec 1998 | by ANDREW GRICE

carved up. Romola Christopherson, director of press and publicity at the Department of Health, says: A ...

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