Search results for "Press"

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Media: Things we like

09 Mar 2007

TESCO'S "WE'RE SORRY" PRESS ADS...belatedly bounced back with a nicely worded press campaign that hits all the right notes and manages to ...

Close-Up: Live Issue - Why do posters win press awards?

27 Apr 2007

product-led, you're going to end up with press ads that are more visual, with less copy. Alternatively, if ...

MEDIA ANALYSIS: Standing up to a press campaign

19 Sep 2007 | by Robert Gray

exclusively with the campaign. While Stokoe focused on comms strategy, two of the team handled press calls ...

Media Headliner: How Yeomans took the fight to the fashion press

17 Aug 2007 | by Alasdair Reid

The mischievous Lucy Yeomans, editor of Harper's Bazaar, has made the title more relevant to real women.

Opinion: On the Campaign Couch ... with JB

12 Oct 2007

A marketing director writes: Jeremy, I'm sick of looking like a moron in the trade press....creative services. My chief executive insists we don't speak to the press. Yet some plucky hack always ...

Media: Double Standards - Reaching local communities is a growth area

14 Sep 2007

, two regional press chiefs argue....TIM BOWDLER - CHIEF EXECUTIVE, JOHNSTON PRESS - In the recent ABCs, which titles were your star ...

Regionals aiming to make net gains

23 Oct 2007 | by Andrew McCormick

for the regional press, online investment is still small fry. Andrew McCormick investigates....it has restructured AN Digital and Northcliffe Media. Meanwhile, Johnston Press and Guardian Media ...

Media: Double Standards - 'We're not dinosaurs, and we're not dead yet'

04 May 2007

Despite dwindling circulations, press is still an integral part of the media and advertising...interaction with the people I work with. They are the best sales people in the national press. They are decent ...

MEDIA ANALYSIS: Gay media joins the mainstream

27 Jun 2007 | by Patrick Dye

For years the gay press was viewed unfavourably by advertisers and readers alike, but now it has...reached via the gay press is to ghettoise the market. Datafile contacts PinkPaper Editor ...

Media: Media Planning Group hires Alan Brydon

09 Mar 2007

head of press communications. Since leaving the Standard last year, Brydon has been working at the AAR

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