Hovis takes on Kraft with breakfast biscuit
03 Sep 2012 | by John Reynolds
money-off coupons. The marketing campaign will run for the next 12 months. Premier Foods, the owner of ...
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Premier Foods hires ex-Sainsbury's and United Biscuits marketers
04 Sep 2012 | by Daniel Farey-Jones
Premier Foods has hired Claire Harrison-Church, who introduced Sainsbury's 'Live Well For Less...brands' growth. Both will report to Iwan Williams, managing director of Premier Foods. Premier ...
Sector Insight: cakes and cake bars
28 Aug 2012 | by Jane Bainbridge
Michelle Wilde, brand director cake, Premier Foods Wilde has been at Premier Foods since June 2006 and ...
Brand Health Check: Julian Graves
19 Jul 2012 | by Kim Benjamin
economic climate, however? We asked Jon Goldstone, former group marketing director at Premier Foods, and ...
Premier Foods sells Elephant Atta to Primark-owner ABF for £34m
06 Jul 2012 | by Loulla-Mae Eleftheriou-Smith
Premier Foods has continued its strategy of selling off non-core brands by offloading its ethnic...The move comes weeks after Premier Foods sold its vinegar and sour pickles business, including ...
Now scoops £3m New York Bakery Co advertising brief
05 Jul 2012 | by Sara Kimberley
to resign the account, having picked up a chunk of the Premier Foods business, including the rival ...
The Health Lottery's Martin Hall: 'Innovate to accumulate'
29 Jun 2012 | by Matt Chapman
Kraft, before rising to general manager at Premier Foods - says The Health Lottery's failure to reach ...
Sheraz Dar exits in property portal merger
27 Jun 2012 | by Rachel Barnes
account is with VCCP. Dar is a former head of marketing for Premier Foods. Prior to Match.com, Harper ...
Premier Foods sells vinegar and pickle brands to Japanese company
15 Jun 2012 | by John Reynolds
Premier Foods has sold its vinegar and sour pickles business, including its Sarson’s and Haywards...and sour pickles businesses is expected to be completed by the end of July. Premier Foods said ...
Will foreign ownership of British brands affect their marketing? The Marketing Society Forum
17 May 2012
exploit in Asia. YES - JON GOLDSTONE, FORMER GROUP MARKETING DIRECTOR, PREMIER FOODS The elements ...
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