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13 Apr 2005
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Brand Health Check: Liberal Democrats
13 Apr 2005
In the second of Marketing's pre-election specials on the main political parties, Lucy Barrett asks.... The party's brand has the feel of a charity, and is defined by the other two political parties. It ...
Political parties hike direct spend to target floating vote
12 Apr 2005 | by by Bill Britt
LONDON - Labour and the Conservatives are on track to spend record amounts on direct marketing to target the few floating voters who will determine the election, according to exclusive research commissioned by Marketing.
Agencies get ready for three weeks of election madness
12 Apr 2005 | by MediaWeek
Main political parties splash out millions of pounds on advertising campaigns in the run-up to a...political parties are occasional advertisers and have never signed up to the CAP code. Parties contesting ...
The Work: New Campaigns UK
08 Apr 2005
, who ask how various political parties plan to tackle voter concerns over the issues. The spots ...
Public Affairs: AS Biss snaps up Roche account
08 Apr 2005
Roche Diagnostics has awarded its public affairs account to AS Biss Co as the political parties
Editorial: Relax, our politicians are not in control
06 Apr 2005 | by Craig Smith, editor
successive elections, it has become an accepted truth that political parties have become more professional at ...
National Health Service: In search of a customer-led cure
23 Mar 2005 | by Suzy Bashford
why they are running. CASE STUDY - POLITICAL PARTIES' NHS BRAND STRATEGY POLICY LABOUR ...
Tired advertising needs to refocus on multi-faceted women
11 Mar 2005 | by by Nicola Armstrong
's vote. Each of the political parties has realised, not too soon, that the black hole that represents the ...
Media Strategy - Squaring up for the phoney war
08 Mar 2005 | by MediaWeek
among the political parties....Authority will subsequently write to political parties after the election with a summary of complaints ...
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