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Parties reveal record election direct spend

LONDON - The three main political parties dramatically increased their spending on direct marketing

Parties reveal record election direct spend

The three main political parties dramatically increased their spending on direct marketing in the

Direct mail: Less means more for direct mailers

14,746,593 40.6 59.4 2.0 -15.6 Political parties 7,073,837 16,664,472 28.5 ...

ICO drops investigation into Labour and Tory phone calls

that political parties are contravening privacy rules by contacting TPS registrants, despite further...that political parties were not covered by the TPS. TPS manager Scott Flower said staff had not ...

Election campaign highlights the importance of clean data

political parties in the knowledge that the key to election victory lies in the hands of a small proportion ...

Election 2005: Precision election

The political parties are taking a more targeted approach to win the backing of those who can...targeting for years. He expresses surprise that the UK political parties have not taken this approach before ...

Political parties hike direct spend to target floating vote

LONDON - Labour and the Conservatives are on track to spend record amounts on direct marketing to target the few floating voters who will determine the election, according to exclusive research commissioned by Marketing.

Tired advertising needs to refocus on multi-faceted women

's vote. Each of the political parties has realised, not too soon, that the black hole that represents the ...

 

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