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Profile: Kicking KFC into shape - Jennelle Tilling, vice-president marketing, KFC

! operations. In Canada, she reversed the fortunes of the foundering Pizza Hut chain and returned it to sales ...

The Work: Private view

, Pizza Hut (1). Growing up in Canada, you are subject to a lot of really good pizza advertising, so, by ...

Eastern Europe: The same but different

a shiny mall, spend the day shopping at Zara or Next, eat at Pizza Hut before watching Pirates of ...

Marketing Digital Report: Search - Pocket sized answers

these highly targeted keywords on the premise that they will drive consumers in-store. Tesco, Pizza Hut ...

Dairy: On the QT ..

. Both had axes to grind with employers. Pizza Hut opens by asking: "Do you think the dictator at the top ...

Media Analysis: Too tied to one brand

. Agencies point to Pizza Hut's short-lived link with The Simpsons on Channel 4 (the show has a long-running ...

The pitfalls of replacing a long-term sponsor

. Agencies point to Pizza Hut s short-lived link with The Simpsons on Channel 4 (the show has a long-running ...

Coming to a screen near you ..

experimented with out-of-reel advertising include Orange, Pizza Hut Gold Spots and The Mail on Sunday. Carlton ...

Mobile decoded - a moving target

focused places such as Harvester and Pizza Hut and student haunts. Different keywords were assigned to ...

Marketing's Power 100: 51-100

, Johnnie Walker, Pizza Hut and KFC. Most recently, he has turned his attention to the digital arena with a ...

 

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