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Pilsner Urquell £50m push kicks off with global ad campaign

30 Aug 2002 | by Jennifer Whitehead,

LONDON - Leagas Delaney has unveiled the first global advertising campaign for Pilsner Urquell...both inventions were inspired by Pilsner Urquell. Further print and radio ads will extend the idea to ...

SAB Miller to back Pilsner Urquell with £50m campaign

29 Jul 2002 | by Staff,

LONDON - SAB Miller is to back its premium Czech beer Pilsner Urquell with a £50m international...the decision to buy Pilsner Urquell following research into what customers wanted in a premium lager ...

 

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