SABMiller challenges positioning of premium lager brands
16 Nov 2007 | by Jennifer Whitehead
The company said the rise in sales was led by Italian brand Peroni Nastro Azzurro and Pilsner ...
lagers that include Peroni and Pilsner Urquell. The company plans to develop the Grolsch brand in Africa
The company said the rise in sales was led by Italian brand Peroni Nastro Azzurro and Pilsner ...
Pilsner Urquell lager. The agencies will work with the brand's global ad agency, Ogilvy & Mather.
its Pilsner Urquell bottled beer. Reporting to group marketing director Nick Fell, he will develop a
SABMiller has hired VCCP-owned Gasoline to handle the sales promotion for its Pilsner Urquell lager...28% in the six months to September. SABMiller has now shifted its focus to Pilsner Urquell, which ...