Search results for "Philip Morris"

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The week in marketing

for brand-owner Philip Morris since 2007, when it debuted Marlboro Silver. The brand's product ...

Tobacco firms in pack design work

. Meanwhile, Philip Morris, which owns Marlboro, is trialling 'snack size' cigarettes for smokers forced ...

This Week: Marketing news from the national press

including British American Tobacco, Imperial and Philip Morris are lobbying the European Union to lift a ...

75th Anniversary Issue: Marketing moments - 75 biggest marketing moments

cast doubt on their raison d'etre. Tobacco company Philip Morris' sudden announcement that it is ...

The questions marketers should be asking ... but never do

dunnhumby, and Philip Morris, through Vanguard Strategy, have improved their bottom lines, with initiatives ...

Marketing theory: The questions you should be asking ... but never do

data and combine information from multiple databases. Tesco, through dunnhumby, and Philip Morris ...

Field marketing league table

Agency Founded 1996. Privately owned. Managing director David Louis. Clients include Philip ...

Sector Insight: Cigarettes - Sales down, duty up

Rothmans UK 2.7 5.3 3.2 6.0 -15.6 Philip Morris** 3.0 ...

Marketing League Tables: Public relations - PR leagues

. Clients include Yukos International, Embassy of the Kingdom of Bahrain, Philip Morris ...

Martini signs £50m deal with Ferrari Formula 1 team

sponsorship to the McLaren team from the 2007 season. Marlboro owner Philip Morris renewed its deal with ...

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