Branson and Google 'substitute cinema with YouTube'
06 Dec 2012 | by Matthew Chapman
, marketing on the site and celebrity endorsements. Alan Sugar, Gary Barlow, Peter Jones and Mia Farrow are ...
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Jessops brand bought by Dragons' Den star Peter Jones
01 Feb 2013 | by Alex Brownsell
led by entrepreneur Peter Jones, star of BBC TV show 'Dragons' Den'...., including entrepreneur Peter Jones CBE." Jessops was the first in a trio of high-profile retail failures ...
Why brands must deliver more than a slice of schmaltz this Christmas
28 Nov 2012 | by Nicola Kemp
message that will send me running to my nearest Peter Jones armed with a credit card, even if that ...
Think BR: The consumerism of B2B marketing
13 Nov 2012 | by Simon McEvoy
Dragon Peter Jones as celebrity endorsers. The ads used humour to sell the slightly dry service of IT ...
Moneysupermarket top marketer David Osborne to leave
31 Oct 2012 | by Sarah Shearman
Peter Jones with comedian Omid Djalili. Prior to Easyjet, he held senior marketing roles at Orange ...
John Webster, the adman who made history
11 Oct 2012
Peter Jones, a planner on Smash, was sceptical too: "When I first saw the idea, I liked it, but it just ...
Dragons' Den business Skinnydip appoints Third City
11 Sep 2012 | by John Owens
120,000 of investment from Peter Jones following a two-hour pitch to all four Dragons. ...
The trouble with John Lewis
05 Sep 2012 | by Nicola Clark
frogmarched straight to our nearest Peter Jones. There we stood in a line for what seemed an eternity ...
John Lewis bounces back after London 2012 'feel-good' factor kicks in
10 Aug 2012 | by Matthew Chapman
The brand's Oxford Street store and Peter Jones store in Sloane Square have recorded a remarkable ...
Olympic sponsor John Lewis latest victim of London 2012 'ghost town'
03 Aug 2012 | by Matthew Chapman
at its Peter Jones store in Sloane Square for the week ending on the first day of Olympic competition ...
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