THIS WEEK: 7-Up gets pounds 4m summer boost
23 May 1996
sold during the summer as part of a drive with Britvic to grow the flavours category. PepsiCo ...
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BELOW-THE-LINE: Seasonal redesigns set up timely sales
30 May 1996 | by PATRICK BARRETT
, are expected from Pepsi in the UK. Soren Mills, marketing manager for flavours at PepsiCo says ...
THIS WEEK: Pinder talks to BT over future marketing role
16 May 1996 | by JANE BAINBRIDGE
Marketing went to press. Pinder joined BT in September last year from PepsiCo, where she was ...
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