Search results for "Pepsico"

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MARKETING MIX: PROFILE; Hut property

12 Dec 1996 | by JANE BAINBRIDGE

where no man has taken pizza before. PepsiCo Restaurants International has put its faith in ...

NEWS: Walkers unveils lower fat crisp

28 Nov 1996

offer a 15g trial pack for 10p. The technology has been developed by PepsiCo in the US to ...

ANALYSIS: How Walkers made a packet

21 Nov 1996

Murphy looks at how the Pepsico brand turned itself around...Murphy looks at how the Pepsico brand turned itself around Fifty quid says that Martin Glenn ...

THIS WEEK: Caffrey’s chief quits for Coke

21 Nov 1996 | by SHARON MARSHALL

fantastic opportunity, he said. Coke in Brazil holds 53% of the soft drinks market. Pepsico is not a ...

THIS WEEK: Walkers chief rewarded with overseas post

14 Nov 1996 | by CLAIRE MURPHY AND SHARON MARSHALL

Pepsico as a reward for his award-winning work for the pounds 430m snacks division....Pepsico as a reward for his award-winning work for the pounds 430m snacks division. He is to be ...

THIS WEEK: New role in the can for Pepsi’s European chief

07 Nov 1996 | by SHARON MARSHALL

a new post within PepsiCo outside its soft drinks operation....to a new post within PepsiCo outside its soft drinks operation. The move is part of a ...

ANALYSIS: Wheldon could make Coke blue

07 Nov 1996

rival PepsiCo, it was a significant coup for the second-place cola company. Claire Murphy reports...for rival PepsiCo, it was a significant coup for the second-place cola company. Claire Murphy ...

THIS WEEK: Crunch time for KP crisp brands

24 Oct 1996

s beleaguered KP crisps business, under sustained attack from Pepsico s Walkers brands and...group s beleaguered KP crisps business, under sustained attack from Pepsico s Walkers brands and ...

THIS WEEK: Burger King beefs up chief European post

17 Oct 1996

from his present role as Pepsico s senior vice- president, worldwide franchising, to the UK on ...

MARKETING MIX: PROFILE; Last Tango in Chelmsford: Steve Kay * former Marketing director * Britvic

19 Sep 1996 | by SHARON MARSHALL

venture with Unilever and PepsiCo. In April 1996 he was making rather more humble statements and it was ...

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