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Marketers and the social divide

, director of digital and social media, PepsiCo @boughb Paul Say, head of marketing, First Direct, head ...

Think BR: SXSW Interactive...It's all about the second screen

for PepsiCo in North America. He is also the author of Social Media Marketing for Dummies . And yet ...

Tropicana partners with Guardian website for 'good news'

portfolios. Peter Charles, Tropicana marketing manager, PepsiCo, said: "Both partnerships form part of a ...

Digital Leagues 2010

include PepsiCo, Santander, United Biscuits. www.digitalmarketinggroup.co.uk AKQA Founded 1995 ...

Omnicom strengthens Google ties with global partnership

display ads for its clients, which include PepsiCo, McDonald's, Apple and Sony, on Google sites over the ...

Mountain Dew returns with social media push

LONDON - PepsiCo is backing the return of Mountain Dew to the UK with a campaign targeting...bottle. The drink will initially be available in lemon and lime flavour. PepsiCo's decision to relaunch ...

Pepsi ramps up World Cup hijack marketing with football competition

', which allows users to play five interactive games. In February, PepsiCo's Pepsi Max brand increased ...

Pepsi continues Coca-Cola World Cup spoiler efforts through digital

LONDON - PepsiCo has tied up with Microsoft Advertising to launch a digital campaign which further...; mso-fareast-language:#0400; mso-bidi-language:#0400;} PepsiCo said that the campaign, running in 14 markets ...

Pepsi shows 'wild side' with online relaunch

LONDON - PepsiCo is to relaunch its UK website in April, as part of a strategy to shift spend from...Max and Diet Pepsi cans to create a more international feel. PepsiCo has already been stepping up its ...

Trading Places (22 Jan): This week's people moves in advertising, digital, marketing and media

and 2009, left the club in October to set up the new venture. ( Marketing ) PepsiCo UK Ireland ...

 

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