Close-Up: Live issue - Are teens new target of junk-food ads?
25 Jul 2008
Fanta-branded mobile phone game; Cadbury for linking to child-aimed games, and PepsiCo for its continued use of ...
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Digital killed the marketing star
24 Feb 2012 | by Eva MacIntosh
With some Facebook campaigns now showing significant ROI, do recent cuts at Coca-Cola, PepsiCo and...Against the backdrop of swingeing cost and staff cuts at PepsiCo, Coca-Cola and Procter Gamble ...
Close-Up: Live Issue - How can you be a success in the US?
25 Apr 2008 | by Kunal Dutta
astronomical spends - take PepsiCo, which recently split its $245 million Gatorade and $32 million Tropicana ...
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