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PepsiCo breakfast brands seek digital shop

29 Mar 2012 | by Anne Cassidy

PepsiCo is looking for an agency to handle UK digital advertising for its Tropicana and Quaker Oats

Coke, Tesco, Kraft sign up to calorie reduction pledge

24 Mar 2012 | by Gemma Charles

, Coca-Cola GB, Kerry Foods, Kraft, Mars, Nestle, PepsiCo, Premier Foods, Unilever, Beefeater (Whitbread) and ...

Class of 2012

22 Mar 2012

worked on below-the-line, in-store and in-bar for the likes of Procter Gamble, PepsiCo and Diageo ...

Trading places: this week's people moves

16 Mar 2012 | by Daniel Farey-Jones

executive Philip Clarke's decision to get more involved with the UK business. ( Marketing ) PepsiCo has ...

How Visa's Olympics sponsorship must shift perceptions of its brand: the Marketing interview

14 Mar 2012 | by Alex Brownsell

Vodafone and PepsiCo marketer claims Visa is content with the current level of take-up, with 20m or so ...

SXSW: Five hot topics at SXSW Interactive

13 Mar 2012 | by Sarah Shearman

included PepsiCo, Samsung and Microsoft. Below, we highlight five topics that created a buzz ...

SXSW: PepsiCo global chief highlights digital 'strategic imperative'

13 Mar 2012 | by Sarah Shearman

PepsiCo plans to forge a deeper relationship with Silicon Valley while expanding its tech start-up...Speaking to Marketing at the 'PepsiCo Lounge' at SXSW, Josh Karpf, global director of digital at ...

PepsiCo names its first president in reshaping of global structure

12 Mar 2012 | by Loulla-Mae Eleftheriou-Smith

PepsiCo has appointed John Compton as its first president, with responsibility for global marketing...The creation of the position marks an "important step" in PepsiCo's goal to become a fully ...

Private View: Mick Mahony and Tony Jiang

08 Mar 2012

. Seriously? Britvic and PepsiCo - Transform Your Patch? What were you thinking? Patch? Patch is a dog ...

 

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