to remove filtersGovernment marketing: Decoding the coalition's new strategy
14 Sep 2012 | by Gemma Charles
companies, including PepsiCo and Mars, already use these private-sector links. There is a mention of ...
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Is the status of planners on the rise?
08 Nov 2012
chief executive, who cut his marketing teeth at PepsiCo and Mars, and Kate Swann, the one-time Tesco ...
The Health Lottery's Martin Hall: 'Innovate to accumulate'
29 Jun 2012 | by Matt Chapman
retailers. Hall - who, as an FMCG marketer, led major campaigns at Cadbury, PepsiCo, Coca-Cola and ...
D&AD celebrates its Golden Jubilee
26 Apr 2012
Film Advertising Title: Desperado Client: Doritos, Dips, PepsiCo Agency: Abbott Mead Vickers ...
Sector Insight: DIY retailing
25 Apr 2012 | by Jane Bainbridge
Woolworths, Asda, PepsiCo and Mars. She was also marketing director for Camelot before moving into the DIY ...
Creating the magic of crowd-surfing footballers via VFX - Work debrief
19 Apr 2012
really listens to VFX artists. David Foulds, PepsiCo International's vice-president, advertising, and CLM ...
Sector Insight: Crisps and salty snacks
04 Apr 2012 | by Jane Bainbridge
, PepsiCo In his present role since September, Micozzi oversees the Walkers brands. He has been at ...
Digital killed the marketing star
24 Feb 2012 | by Eva MacIntosh
With some Facebook campaigns now showing significant ROI, do recent cuts at Coca-Cola, PepsiCo and...Against the backdrop of swingeing cost and staff cuts at PepsiCo, Coca-Cola and Procter Gamble ...
Andrew Miller backs Guardian's content to win
09 Feb 2012 | by Ian Darby
at PepsiCo's Frito-Lay division, Bass and Procter Gamble before spending six years as the chief ...
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