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#aoty12: Promotional Marketing Agency of the Year - Best of the Rest

11 Dec 2012 | by Stuart Derrick

and growing relationships with pillar clients PepsiCo, Sainsbury's and Kraft Foods. Project wins have ...

#aoty12: Agency of the Year - Judges

11 Dec 2012

years at Unilever, and is a former vice-president, marketing, for PepsiCo (Europe). LUCINDA ...

Coca-Cola hands corporate and public affairs brief to Open Road

11 Dec 2012 | by John Owens

Portland over conflict issues relating to historic rival PepsiCo. Open Road s retained brief comes at a ...

Pepsi signs Beyoncé as global ambassador

10 Dec 2012 | by Loulla-Mae Eleftheriou-Smith

The deal is reported to be worth $50m ( 31m). PepsiCo claims the tie-up will be a "wide-ranging ...

Unilever commits £100,000 to accelerator scheme for UK start-ups

10 Dec 2012 | by Sarah Shearman

." Unilever is following in the footsteps of Kraft, PepsiCo and Telef nica, which have been working with ...

Coke refreshes Glacéau design after cutting sugar

07 Dec 2012 | by Loulla-Mae Eleftheriou-Smith

ready for a great 2013." Rival PepsiCo made a similar move in April, removing sugar as an ...

ASA ticks off Pepsi on-pack competition

21 Nov 2012 | by Ben Bold

PepsiCo has been berated by the Advertising Standards Authority (ASA) over an on-pack promotion

Brands commit to latest Responsibility Deal pledges

13 Nov 2012 | by Gemma Charles and Alex Brownsell

The scheme, launched in 2010, has already signed up Kellogg, PepsiCo, Unilever and McDonald's as ...

Departure of BBC's George Entwistle should help 'lance the boil'

12 Nov 2012 | by John Owens

Whenman. Replacing Entwistle in the top job is former PepsiCo executive Tim Davie, who is to set out his ...

BBC crisis claims scalps of news director and deputy head

12 Nov 2012 | by John Reynolds

acting director general of the BBC and a former PepsiCo marketer, will lay out his plans for rebuilding ...

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