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11 Dec 2009 | by Arun Sudhaman
veterans Microsoft , Adidas , McDonald's and PepsiCo . Increasingly, there are plenty of sensitive ...
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Honey Monster Foods on the hunt for creative and media shops
16 Dec 2009 | by Kate Nettleton
PepsiCo in 2006. Jane James, marketing director of Honey Monster Foods, said: "The Honey Monster is one ...
The week in lobbying
10 Dec 2009
Roche. PepsiCo has hired Sally McCombie as UK and Ireland corporate affairs director. McCombie was ...
Gatorade drops Tiger Woods drink, but blames low sales not scandal
09 Dec 2009 | by Staff
NEW YORK - Gatorade, the soft drink brand owned by PepsiCo, has decided to drop its Tiger...tight-lipped on specifics, Woods has since apologised for letting his family down. PepsiCo said that this was ...
The Marketing Profile: Nigel Parrott of Daniels Group
08 Dec 2009 | by Amy Golding
[Walkers owner] PepsiCo,' he concedes. An eternal optimist, Parrott accentuates the positive, and takes ...
Australian crisp flavour competition pits kebab against popcorn
04 Dec 2009 | by Jacquie Bowser
Smith's, a subsidiary of PepsiCo, after being selected from 314,529 entries that were sent in from ...
Sponsors standing by Woods after 'transgressions' apology
03 Dec 2009 | by Jacquie Bowser
sponsorship deals would remain unchanged. Gatorade, owned by Pepsico, said: "Tiger and his family have our ...
Food and drink industry round table: marketers look ahead
01 Dec 2009 | by Richard Abbott
be,' he says. Bruno Gruwez, marketing director, UK, at PepsiCo, says: You might be able to sell a ...
Campaign Media Awards 2009: Campaign Gold Award - Media Campaign of the Year
27 Nov 2009
Lamplough Account planner: n/s Client: PepsiCo Brand/product: Walkers crisps Marketing director: Greg ...
Campaign Media Awards 2009: Best Grocery, Soft Drinks and Household Campaign
27 Nov 2009
Lamplough Account planner: n/s Client: PepsiCo Brand/product: Walkers crisps Marketing director: Greg ...
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