to remove filtersTop 300 Agencies: School Reports. (Part 5 of 5)
24 Feb 2006
; - winning MG Rover and watching it collapse three months later; - getting on to the PepsiCo, Whitbread and ...
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Goodbye to 'No More Mr Nice Guy' for Walkers relaunch
27 Feb 2006 | by by Joe Gill
LONDON – Walkers Crisps has abandoned Gary Lineker's 'No more Mr Nice Guy' persona for PepsiCo..., although the overall fat content is unchanged. Along with other major snack producers, PepsiCo earlier ...
Tayto buyout of Golden Wonder puts JWT on alert
22 Feb 2006 | by Samuel Solley
PepsiCo's Walkers brand. The sale could also affect Golden Wonder's relationship with Starcom. Golden ...
Walkers uses DM to promote healthy stance
17 Feb 2006 | by by Claire Billings
OMD. Earlier this month, PepsiCo relaunched Walkers, which has a 50.6% market share, as a healthier ...
Walkers uses DM to promote healthy stance
17 Feb 2006 | by Claire Billings
handles PR and media is through OMD. Earlier this month, PepsiCo relaunched Walkers, which has a 50.6 ...
Close-Up: Live Issue - Are consumers shunning junk food?
10 Feb 2006
. Companies such as PepsiCo, Walkers' parent, don't spend £20 million on a whim. Behind this shift is a ...
Snack firms pledge labelling improvements amid health fears
09 Feb 2006 | by by Joe Lepper
LONDON - A raft of food companies, including Nestle and PepsiCo, have signed up to make changes to...PepsiCo -- have said that from spring, labels will be put on the front of packs containing information not ...
Analysis: Shifting market forces Coke's hand
09 Feb 2006 | by Hannah Marriott
, Wall Street for the first time rated its arch-rival PepsiCo ($98.4bn) higher than Coca-Cola ($97.9bn ...
Richard Dean Anderson reprises MacGyver role for Super Bowl spot
03 Feb 2006 | by by Staff
up to star in a spot for fizzy pop Sierra Mist -- one of three spots that PepsiCo has bought during ...
Between the Lines: Burns provides global view
03 Feb 2006
international perspective. Her years in the US as agency executive and client (at PepsiCo) will suit JWT
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