Ad strategy: Past its sell-by date?
02 Nov 2005
realignment of PepsiCo's advertising business meant that the Walkers account shifted from BMP DDB to Abbott ...
InterContinental Hotels (47.5%), Whitbread (23.7%), Pernod Ricard (23.7%) and PepsiCo (5%). It has an agreement ...
realignment of PepsiCo's advertising business meant that the Walkers account shifted from BMP DDB to Abbott ...
about obesity, not by denial or evasion but by earning the right to be heard. As PepsiCo has moved ...
marketing spend of almost £17m. NEIL CAMPBELL, Group VP for marketing PepsiCo At a time when the ...
focus on promoting less fattening products. PepsiCo, too, has introduced its own voluntary restrictions ...
include Wal-Mart-owned Asda, PepsiCo's Walkers and Kraft-owned Maxwell House coffee. TOP 10 REPUBLICAN ...