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Wotsits revamps under Walkers

19 Dec 2002 | by TANIA MASON

include the Walkers logo and appear on shelves from this week. Walkers, part of the PepsiCo empire, had ...

Walkers shifts Wotsits into Abbott Mead Vickers

18 Dec 2002 | by Staff,

government in July after the Office of Fair Trading looked into the acquisition. Walkers' parent PepsiCo ...

Lucozade moves into snacks with Sport bar launch

12 Dec 2002

is facing growing competition from Coca-Cola's Powerade and PepsiCo's Gatorade brands. Harding said ...

CAMPAIGN MEDIA AWARDS: The Capital Radio Group Award - Best Grocery, Soft Drinks and Household Campaign - Pepsi World Cup

29 Nov 2002

, Pepsico, Andrew Marsden, Britvic Soft Drinks MEDIA/BRAND MANAGERS: Karen Goffe, Adrian Troy ...

COLA GIANTS' NPD FRENZY: Coca-Cola and Pepsi have taken their fight to the area of innovation, as they seek growth through spin-off products

28 Nov 2002 | by DANIEL ROGERS

3 Pepsi PepsiCo 184 168 9.8 4 Ribena ...

INTERNATIONAL BRIEFS: Brunswick hires partner

22 Nov 2002

public affairs at PepsiCo. He reports to Brunswick senior partner Steve Lipin.

Brunswick lures in corporate law vet

18 Nov 2002 | by PAUL CORDASCO

Robert Sharpe was most recently SVP, general counsel and public affairs at PepsiCo, where he ...

OPINION: Stuart Elliott in America

15 Nov 2002 | by STUART ELLIOTT, the advertising columnist at The New York Times

pre-election polls indicated that most major races would be closer than Omnicom is to PepsiCo, many candidates ...

NEW MEDIA LEAGUE TABLES: Top 100 New media agencies 2002

14 Nov 2002 | by DAVID MURPHY

Marketing. 19% new media. Clients include PepsiCo. E-mail luke.darcy@klp.co.uk, www.klp.co.uk 12 ...

ANALYSIS: Agency Integration: Giant clients have started to ask for one-stop shops

04 Nov 2002 | by ANITA CHABRIA

on $400 million worth of business from PepsiCo. The 120-person agency promised to take on other ...

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