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BIGGEST BRANDS: It's been a good year for beer, with Foster's increasing its sales by nearly 28% and Carling growing by 25%. Jennifer Hiscock reports on data from ACNielsen

15 Aug 2002 | by JENNIFER HISCOCK

for the first time in three years last October through Banks Hoggins O'Shea FCB, before owner Pepsico ...

Americans in favour of advertising as usual on September 11

14 Aug 2002 | by Staff,

New York and Washington. Some firms, including Dell Computer and PepsiCo, are reported to be dropping ...

BIGGEST BRANDS: The top ten global brands come under the spotlight - PRWeek takes a closer look at the top ten global brands that have stood out this year and the part PR has played in their success

09 Aug 2002 | by MARY COWLETT

success of PepsiCo's Code Red beverage in the US, by launching its own spin-off, Vanilla Coke. Likewise ...

Pepsi signs global deal with Real Madrid

08 Aug 2002 | by Jennifer Whitehead,

LONDON - PepsiCo has signed a deal to sponsor the world's biggest football club brand, Real Madrid...championships and fan recognition," Antonio Lucio, chief marketing officer of PepsiCo Beverages International ...

Al Jazeera closed down in Jordan

08 Aug 2002 | by Staff,

multinational companies, including Ford and PepsiCo, to stop advertising on the network, despite the fact that ...

MARKETING MIX: I'll name that brand in one

08 Aug 2002

This week's mystery brand is the UK's second biggest grocery brand and is now owned by PepsiCo..., featured him going against his traditional image. PepsiCo objected, but BMP held firm. Ads have ...

GREAT BRITISH BRANDS: Walkers - Walkers' dash to the top, booted up there by footballer Gary Linekar, proves the power of advertising

01 Aug 2002

being taken over by a management buyout in 1995, had more national muscle. But when US giant PepsiCo ...

US advertisers shy away from September 11 anniversary

30 Jul 2002 | by Staff,

coverage of September 11. The Wall Street Journal says that advertisers such as Dell Computer and PepsiCo ...

Cadbury linked to £6bn bid for Hershey

26 Jul 2002 | by Claire Billings,

Cadbury is expected to line up against other potential bidders including Kraft, Nestle, PepsiCo ...

POWER 100: FMCG leads the marketing A-list as Unilever's Niall FitzGerald and Procter & Gamble's Chris de Lapuente fight off the challengers to retain their top spots

25 Jul 2002

tough, efficient and determined. She is an ISBA council member. 38. OKAY EGDIRICI, PEPSICO ...

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