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200 for 2000: Top 20 Media Agencies - Media on the edge of transformation - Media planning and buying agencies are trying to guide clients through the digital revolution, but at the same time facing a huge shake-up in their own market

25 Nov 1999 | by CONOR DIGNAM

11.6m in PepsiCo business, pounds 5m from Reckitt s acquisition of Asda could be a potential boost ...

MEDIA AWARDS 1999: Best Use of Press - The Reader’s Digest Award

19 Nov 1999

: Abbott Mead Vickers BBDO Account Director: Will Harris Client: Britvic Soft Drinks, Pepsico..., Pepsico International Brand/Product: Pepsi Max Head Of Marketing (Colas) Pepsico: Dean Robson ...

REVIEW: Marketing and advertising news in the week’s press

15 Oct 1999 | by JOHN TYLEE

across the entire group. General release PepsiCo is launching a range of branded clothing aimed ...

Pepsi set to launch branded clothes

14 Oct 1999 | by ALEXANDRA JARDINE

PepsiCo is bringing the cola wars to fashion, with a move to launch a range of branded clothing...PepsiCo is bringing the cola wars to fashion, with a move to launch a range of branded clothing ...

PERSPECTIVE: Adland’s champions absent as the Oriana found stormy waters

08 Oct 1999 | by STEFANO HATFIELD

research by Western International Media s Ivor Hussein; and Pepsico s Tim Davie delivering Marketing ...

SALES PROMOTION LEAGUE TABLES 1999: Pushing back the business frontiers - Sales promotion companies are having to rethink their strategies to ensure an international impact

07 Oct 1999

clients include McDonald s, Shell and Pepsico. The latter ran a pan-European promotion linking with ...

Biggest Brands: In the second feature examining our tenth Biggest Brands survey, Jane Bainbridge takes exclusive data from ACNielsen to highlight which sectors are doing well, and which are performing below par

19 Aug 1999 | by JANE BAINBRIDGE

. Walkers - or rather PepsiCo - has four brands in the top ten sector table: its crisps, Quavers ...

BIGGEST BRANDS: In the first of two features written to provide an in-depth analysis of Marketing’s tenth Biggest Brands survey, Jane Bainbridge identifies this year’s 50 top-selling brands, along with the 20 fastest growers

12 Aug 1999 | by JANE BAINBRIDGE

the adver-tising business as part of a PepsiCo global rejig in June last year, its Gary Lineker ...

TOP EUROPEAN AGENCIES: Conflict? What conflict? - The conflict issue has shaped the development of the major networks. But now big clients have relaxed the rules. What next? Alasdair Reid finds out

09 Jul 1999 | by ALASDAIR REID

never be able to have Pepsico and Coca-Cola within the same group. While there may be room for two or ...

TOP EUROPEAN AGENCIES: Top European media networks - The past 18 months have seen a flurry of rationalisation and consolidation among the European media networks, which are facing pressure from their US paymasters to fit into the global jigsaw

09 Jul 1999 | by CLAIRE BEALE

, Michelin, NASDAQ, Nestle, Pepsico, Peugeot, Promodes, RBA, Repsol, Roche, Sopexa, Stafford Miller ...

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