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MARKETING TECHNIQUE: TOP SALES PROMOTION AGENCIES - The fine print Further information on this year’s entrants is provided on the following two pages, including position in the main table, ownership, senior executives, main areas of activity, memb

09 Oct 1997

, Jon Claydon Major clients Unilever, Pepsico, Ford Member ISP e-mail ...

Whitbread appoints Crammond Dickens for Bella Pasta task

03 Oct 1997 | by KAREN YATES

PepsiCo. The new work, for which budgets are being finalised, will be a key element in the ...

CLIENT OF THE WEEK: Sedate brand ’does a Carling’ - Ken Johnston wants to put Butlin’s holidays back on the map, Karen Yates says

19 Sep 1997 | by KAREN YATES

- Wella and PepsiCo - where he made his name. And, at the beginning of this month, Johnston unpacked ...

INTERACTIVE: BEHIND THE HYPE/NEW-MEDIA PRODUCTION COMPANIES: Production companies ponder the value of ad agency links - Can the online production companies truly compete with traditional agencies? Richard Cook investigates

19 Sep 1997 | by RICHARD COOK

Economist, Channel 4 Split 90% client, 10% agency Notes Affiliated to BMP SYZYGY Clients PepsiCo ...

ADVERTISING & PROMOTION: Walkers gets in tune for further Spice Girls tie-in

18 Sep 1997 | by DRAYTON BIRD, who runs the Drayton Bird

links with PepsiCo, the owner of Walkers Crisps. ...

REVIEW: Marketing and advertising news in the week’s press ..

29 Aug 1997 | by KAREN YATES

PepsiCo has asked three agencies to pitch for its international 7-Up and flavoured beverages...PepsiCo has asked three agencies to pitch for its international 7-Up and flavoured beverages ...

STOP PRESS

28 Aug 1997 | by JANE BAINBRIDGE

Pepsico is reviewing the dollars 20m (pounds 12.5m) advertising accounts on its leading drinks...Pepsico is reviewing the dollars 20m (pounds 12.5m) advertising accounts on its leading drinks ...

Butlin’s ditches its dated image

28 Aug 1997 | by HARRIET MARSH

of its flavours brands in central Europe, to replace Johnston. MacIver has been with Pepsico for ...

ANALYSIS: Is NPD stale at McVitie’s? - McVitie’s new product development initiative appears to have crumbled. Last week Marketing revealed that it was slashing its programme in half. Danny Rogers investigates the biscuit company’s

07 Aug 1997 | by DANNY ROGERS

US, Citra and Surge. PepsiCo invested in repackaging Pepsi last year with marginal returns, but ...

Top European Agencies 1997: BORDER CROSSINGS - IT development is fostering network growth as standardised agencies create virtual teams

25 Jul 1997

include PepsiCo and the European Association of Consumer Electronics Manufacturers. Networks ...

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