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MARKETING MIX: PROFILE; Water margins: PETER THOMAS * DIRECTOR * NORTHERN AND EASTERN EUROPE * PERRIER-VITTEL

. Leaving PepsiCo as UK marketing manager, he took on the role of marketing for the UK in 1985 ...

MARKETING/ACNIELSEN: Biggest brands

company PepsiCo s UK snacks subsidiary Walkers Snack Foods. According to Walkers vice-president ...

 

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