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THIS WEEK: 7-Up gets pounds 4m summer boost

23 May 1996

sold during the summer as part of a drive with Britvic to grow the flavours category. PepsiCo ...

THIS WEEK: Pinder talks to BT over future marketing role

16 May 1996 | by JANE BAINBRIDGE

Marketing went to press. Pinder joined BT in September last year from PepsiCo, where she was ...

CAMPAIGNS: PRODUCT REBRANDING; Blue is the cola, PR is the game

10 May 1996 | by KATE NICHOLASJEREMY SLATER

Client: PepsiCo Agency: Freud Communications Campaign: Project Blue Timing: September 1995...Client: PepsiCo Agency: Freud Communications Campaign: Project Blue Timing: September ...

INTEGRATED: PORTFOLIO; Wiszowaty and Freud

10 May 1996 | by MAIRI CLARK

persuading Air France to paint a Concorde from its fleet blue. PepsiCo also called the agency in when ...

NEWS: O&M promotes Michel to new European business role

26 Apr 1996 | by HARRIET GREEN

, Alitalia, SmithKline Beecham, PepsiCo s 7-Up and Kodak. Michel continues to be in overall charge ...

INTERNATIONAL: THE WORLD’S TOP CLIENTS; Snapple keeps faith with its quirky agency

26 Apr 1996 | by MICHELE MARTIN

itself swelled by competitors such as Coca-Cola s Fruitopia and PepsiCo s Liptonice, helping to drive ...

MARKETING: Design awards

25 Apr 1996

Awards, with the support of the Design Council Pepsico turned Concorde and the Daily Mirror blue ...

NEWS: PR EUROPE

19 Apr 1996

million). Pizza Hut, France is 50 per cent owned by PepsiCo - a GCI client since 1992. The agency has ...

MARKETING MIX: The castaway client

18 Apr 1996

Stacey Clark has just opened his own marketing agency, Synesis. After a decade with Pepsico, which...Stacey Clark has just opened his own marketing agency, Synesis. After a decade with Pepsico, which ...

MEDIA: SPOTLIGHT ON; TURNER BROADCASTING’S BARTER CONCEPT: Will Turner’s proposed barter system meet with approval?

05 Apr 1996 | by ALASDAIR REID

. Unilever goes for things like Wheel of Fortune, while PepsiCo likes the rock and lifestyle magazine ...

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