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ADVERTISING & PROMOTION: Agency profile; Claydon Heeley

04 Jul 1996

disciplines and usually they just don t get it, says Tim Davie, director of innovation at Pepsico ...

MARKETING MIX: PROFILE; Water margins: PETER THOMAS * DIRECTOR * NORTHERN AND EASTERN EUROPE * PERRIER-VITTEL

27 Jun 1996 | by DAVID LEGGETT

. Leaving PepsiCo as UK marketing manager, he took on the role of marketing for the UK in 1985 ...

MARKETING/ACNIELSEN: Biggest brands

27 Jun 1996

company PepsiCo s UK snacks subsidiary Walkers Snack Foods. According to Walkers vice-president ...

THIS WEEK: Pepsico boosts European team

20 Jun 1996 | by SHARON MARSHALL

has been promoted from UK marketing manager for flavours to Pepsico s European team, where he will ...

THIS WEEK: UB hit by falling KP crisps sales

13 Jun 1996

hit by the growth of PepsiCo brands. PepsiCo has focused for the past two years on its Walkers ...

ADVERTISING & PROMOTION: AGENCY PROFILE: Abbott Mead Vickers BBDO

13 Jun 1996

New Phd New business wins 18 in 1995 Key clients BT, PepsiCo, Gossard, Volvo and Sainsbury s ------------------------------------------------------------------------ ...

ADVERTISING: Pizza Hut fattens up on Euro ad strategy

06 Jun 1996 | by JULIAN LEE

year. PepsiCo says a major contributory factor in the brand s revival has been its ad campaign ...

ANALYSIS: Insights on interactive TV

06 Jun 1996 | by CONOR DIGNAM

, including Allied Domecq, Bass, PepsiCo, Norwich Union, Vauxhall, Levi s and Tango. Ring-fencing the ...

BELOW-THE-LINE: Seasonal redesigns set up timely sales

30 May 1996 | by PATRICK BARRETT

, are expected from Pepsi in the UK. Soren Mills, marketing manager for flavours at PepsiCo says ...

CLOSE-UP: THE PEOPLE’S JURY; Popular spots do boost sales

24 May 1996 | by HARRIET GREEN

low score that Pepsi received. You might have imagined that PepsiCo s pounds 2 million campaign ...

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