Unilever's Jon Goldstone: A great brand can't stand for 'cheap'
17 Jan 2013 | by Jane Bainbridge
the expense of product quality and communications,' he says. 'I saw it in my PepsiCo days, on ...
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Sector Insight (interactive): table sauces
23 Jan 2013 | by Jane Bainbridge
and PepsiCo on the Walkers Snacks business. Giles Jepson, chief marketing officer, Heinz In May ...
Birds Eye Iglo chief executive Martin Glenn set to depart
08 Jan 2013 | by Matthew Chapman
Birds Eye chief executive and former PepsiCo marketer Martin Glenn is poised to leave the company...are a good business . Glenn moved to Birds Eye from PepsiCo, where he had held the role of UK ...
#aoty12: Promotional Marketing Agency of the Year - Best of the Rest
11 Dec 2012 | by Stuart Derrick
and growing relationships with pillar clients PepsiCo, Sainsbury's and Kraft Foods. Project wins have ...
#aoty12: Agency of the Year - Judges
11 Dec 2012
years at Unilever, and is a former vice-president, marketing, for PepsiCo (Europe). LUCINDA ...
Coca-Cola hands corporate and public affairs brief to Open Road
11 Dec 2012 | by John Owens
Portland over conflict issues relating to historic rival PepsiCo. Open Road s retained brief comes at a ...
Pepsi signs Beyoncé as global ambassador
10 Dec 2012 | by Loulla-Mae Eleftheriou-Smith
The deal is reported to be worth $50m ( 31m). PepsiCo claims the tie-up will be a "wide-ranging ...
Unilever commits £100,000 to accelerator scheme for UK start-ups
10 Dec 2012 | by Sarah Shearman
." Unilever is following in the footsteps of Kraft, PepsiCo and Telef nica, which have been working with ...
Coke refreshes Glacéau design after cutting sugar
07 Dec 2012 | by Loulla-Mae Eleftheriou-Smith
ready for a great 2013." Rival PepsiCo made a similar move in April, removing sugar as an ...
Ruder Finn
05 Dec 2012
, London, New York Key clients Novartis, Citi, PepsiCo The agency also expanded its operations into ...
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