NEW YORK - PepsiCo has appointed Jill Beraud to the newly created position of chief marketing...Beraud arrives at PepsiCo after spending the last 13 years at Limited Brands, where she was most ...
PepsiCo has ended its 48-year relationship with BBDO after it shifted the $60 million US creative...US sales. Since winning the PepsiCo business in 1960, BBDO has created a number of memorable ...
LONDON - PepsiCo has opened a £16m technical centre of excellence designed to drive development of...and products. Rob Hargrove, vice president of R D PepsiCo Europe, said: 'This new facility will ...
PepsiCo is adding a Pineapple and Guava variant to its Tropicana Pure Premium range. Made from pure
summer, following its acquisition by PepsiCo in April. However, the rival brands have come under fire ...
StrawberryFrog's Sao Paulo office has been handed the Brazilian creative assignment on four PepsiCo
healthier products. This follows PepsiCo's purchase of Russian juice firm Lebedyansky in March, and US ...
PepsiCo is moving the creative business on its Gatorade and Tropicana brands to TBWA\Chiat\Day and...past six years. PepsiCo spent more than $200 million on both brands in measured media last year ...
, according to Nielsen. The tie-up with Lineker has proved fruitful for the PepsiCo brand over the years and ...
As head of marketing of UK beverages at PepsiCo, Gruwez is leading Pepsi s strategy against market ...
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