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PepsiCo UK promotes marketer Ian Ellington to Walkers general manager role

20 Oct 2009 | by Joe Thomas

LONDON - PepsiCo has promoted Ian Ellington, Walkers vice-president of marketing, to the role of...;} He replaces Richard Evans, who became president of PepsiCo UK and Ireland in August, after Salman ...

Pepsico 'play4life' by AMV BBDO

05 Oct 2009

Pepsico has launched a new campaign starring footballing stars Thierry Henry and Frank Lampard in a

Freud Communications promotes PepsiCo anti-obesity campaign featuring top footballers

05 Oct 2009 | by Gemma O'Reilly

Consumer PR shop Freud Communications is promoting PepsiCo's latest anti-obesity ad campaign...The multimillion-pound national ad campaign has been launched by PepsiCo under the banner Play4 ...

PepsiCo recruits footballers for anti-obesity ads

05 Oct 2009 | by Darren Davidson

LONDON - Frank Lampard and Thierry Henry will spearhead an anti-obesity ad campaign for PepsiCo as...; mso-fareast-language:#0400; mso-bidi-language:#0400;} The push has been launched by PepsiCo ...

PepsiCo explains how it measured the carbon footprint of Walkers Crisps

29 Sep 2009

LONDON - In a Q&A with Marketing, Martyn Seal, PepsiCo Europe Sustainability Director, explains...1. Why did PepsiCo decide to calculate the carbon footprint of Walkers Crisps? PepsiCo is ...

Salman Amin, PepsiCo's new global marketer, leaves a legacy of CSR projects in UK market

02 Sep 2009 | by Ed Kemp

LONDON - PepsiCo UK and Ireland president Salman Amin has been promoted to the role of executive...;} Amin, who had been in the role for four years, focused on improving health credentials across PepsiCo ...

Salman Amin to leave PepsiCo UK for global role in New York

27 Aug 2009 | by Gemma Charles

LONDON - Salman Amin, PepsiCo UK and Ireland president, has been promoted to the role of executive...; mso-fareast-language:#0400; mso-bidi-language:#0400;} Amin, who has been at the helm of PepsiCo UK Ireland ...

And in the real world... Glaxo, Lloyds, PepsiCo, BMW and more

05 Aug 2009 | by Kate Nettleton

the ailing HBOS last year. Source: The Times PepsiCo is close to securing control of the two ...

Microsoft produces PepsiCo's biggest online campaign

07 Jul 2009 | by Sara Kimberley

LONDON - PepsiCo has appointed Microsoft for the first time to produce its biggest online campaign....The deal, brokered by Claudia Lagunas, head of international marketing for PepsiCo, is Pepsi ...

PepsiCo sports ambassadors to appear in unbranded Play4Life ads

30 Jun 2009 | by Joe Thomas

LONDON - PepsiCo is to support the Play4Life sub-brand of the government's Change4Life initiative...PepsiCo said it had not yet confirmed which of its ambassadors would appear in the outdoor ads. The ...

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