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PepsiCo at risk of missing own healthy foods targets

01 Jul 2011 | by Loulla-Mae Eleftheriou-Smith

PepsiCo UK and Ireland has made slow progress to meet its own targets on providing healthier food...In its Health Update report, PepsiCo outlines the progress of efforts to uphold 27 targets aimed ...

PepsiCo's Walkers wins first-ever Creative Effectiveness Grand Prix at Cannes

27 Jun 2011 | by Noelle McElhatton

CANNES 2011: Walkers, the crisp brand owned by PepsiCo, won the first Creative Effectiveness Grand

PepsiCo changes US marketing structure

21 Jun 2011 | by Loulla-Mae Eleftheriou-Smith

PepsiCo, the maker of Pepsi, is restructuring its drinks marketing function in the US, creating a...global stance with its soft drinks brands. Jil Beraud, chief marketing officer of PepsiCo beverages ...

PepsiCo launches search for tech innovators in Europe

06 Jun 2011 | by Loulla-Mae Eleftheriou-Smith

innovation programme, PepsiCo10....PepsiCo10 has partnered with Highland Capital Partners, the global venture capital firm, and ...

PepsiCo reshuffles with new Gatorade UK marketing director

18 May 2011 | by Loulla-Mae Eleftheriou-Smith and John Reynolds

PepsiCo has carried out a marketing reshuffle, shifting its Quaker Oats UK marketing director...'s appointment follows PepsiCo's rebranding of Gatorade to 'G', as part of a drive to gain interest from athletes ...

PepsiCo culls Paw Ridge children's range

16 May 2011 | by John Reynolds

PepsiCo is launching a handful of new ranges under its Oats So Simple brand, and replacing its..., Golden Syrup, Raspberry, and Winter Pudding. PepsiCo is now to launch the children s porridges under the ...

Coca-Cola pips PepsiCo to 'plant' bottle launch

07 Apr 2011 | by Loulla-Mae Eleftheriou-Smith

the bottles into the UK . Last month, PepsiCo said it will test its own 100% recyclable plastic ...

PepsiCo creates world's first plastic 'green' bottle

16 Mar 2011 | by Loulla-Mae Eleftheriou-Smith

PepsiCo is launching a petroleum-free bottle in an effort to ramp up its environmental credentials....bottle is made from bio-based raw materials, including switch grass, pine bark and corn husks. PepsiCo ...

PepsiCo and Britvic launch natural energy drink in the UK

28 Feb 2011 | by Loulla-Mae Eleftheriou-Smith

Britvic, the soft-drinks manufacturer, is bringing PepsiCo's popular US energy drink SoBe Pure Rush...guarana. It is free from artificial flavours and colours. Britvic bottles and distributes PepsiCo ...

PepsiCo becomes largest food business in Russia

28 Jan 2011 | by Arif Durrani

PepsiCo, the global giant behind the likes of Pepsi-Cola, Tropicana and Gatorade, has become the...The deal has been valued in the region of $3.8bn and gives PepsiCo an approximate 66% stake in the ...

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