PepsiCo is slashing 8,700 jobs, around 3% of its workforce, and is to mirror rival Coca-Cola by
Soft-drink giants Britvic and PepsiCo UK have partnered to launch a multimillion-pound CSR...and recreation.
The promotion will run across Britvic and PepsiCo UK's entire portfolio of leading ...
08 Dec 2011
Patrick Kalotis, group marketing director, PepsiCo UK talks about how new technologies have changed...how some PepsiCo brands thrive with consumer advocacy - amplified on social networking websites.
To ...
08 Dec 2011
| by Loulla-Mae Eleftheriou-Smith
Patrick Kalotis, group marketing director, PepsiCo, is serious about his healthy brands portfolio.....
Indeed, the half-Greek, half-Irish marketing director for PepsiCo's range of healthy brands, including ...
PepsiCo is increasing its investment in emerging digital technology by partnering 10 start-ups...The company has unveiled the winners of its 'PepsiCo10 Europe' initiative, in which 200 firms ...
PepsiCo has appointed former Electrolux chief executive, Enderson Guimaraes, as the new president...covers strategic sourcing management for PepsiCo's global operations, business and information solutions ...
Tropicana brand owner PepsiCo has succeeded in getting a television ad for rival fruit juice maker...majority of people preferred the taste of Del Monte to the leading juice brand."
PepsiCo UK Ireland ...
PepsiCo is to follow rival Coca-Cola by pitching 7Up as an accompaniment to food, ahead of an...use the strapline 'Lighten up your lunch'.
PepsiCo said the creative was based on consumer insight ...
18 Aug 2011
| by Oliver Luft
PepsiCo, owner of brands from Tropicana to Walkers, is revamping Planet Lunch, its healthy snack...of Planet Lunch in 2009 formed part of PepsiCo's pledge to make itself a 'business whose future ...
27 Jul 2011
| by John Reynolds
PepsiCo, the US food and drinks giant, has appointed company veteran Sebastian Micozzi as its new...Micozzi has worked on a number of PepsiCo brands over the past 13-years and most recently was head ...