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PepsiCo invests £16m in UK R&D centre for healthy snacks

17 Sep 2008 | by Gemma Charles

LONDON - PepsiCo has opened a £16m technical centre of excellence designed to drive development of...and products. Rob Hargrove, vice president of R D PepsiCo Europe, said: 'This new facility will ...

Branding brief: PepsiCo adds variant

10 Sep 2008

PepsiCo is adding a Pineapple and Guava variant to its Tropicana Pure Premium range. Made from pure

PepsiCo to relaunch V Water in fight against Coke's Glaceau

24 Jun 2008 | by Jemima Bokaie

summer, following its acquisition by PepsiCo in April. However, the rival brands have come under fire ...

Branding: PepsiCo secures V Water addition

07 May 2008

healthier products. This follows PepsiCo's purchase of Russian juice firm Lebedyansky in March, and US ...

PepsiCo poised to axe Lineker as Walkers brand ambassador

18 Mar 2008 | by Gemma Charles

, according to Nielsen. The tie-up with Lineker has proved fruitful for the PepsiCo brand over the years and ...

The Marketing profile: Bruno Gruwez of PepsiCo

26 Feb 2008 | by Jemima Bokaie

As head of marketing of UK beverages at PepsiCo, Gruwez is leading Pepsi s strategy against market ...

PepsiCo assigns juice brands role

12 Sep 2007

PepsiCo is parachuting in one of its US executives to lead the UK marketing for its juice brands...the post of UK and Ireland marketing director for PepsiCo's juice brands, which include Tropicana. She ...

Direct: PepsiCo assigns juice work

05 Sep 2007 | by Ed Kemp

PepsiCo has hired Initials Marketing to handle below-the-line communications for its fruit juices...Mead Vickers BBDO's work on PJ Smoothies' ad account, which it picked up last November. PepsiCo ...

PepsiCo assigns juice work

04 Sep 2007 | by Ed Kemp

LONDON - PepsiCo has hired Initials Marketing to handle below-the-line communications for its fruit...Mead Vickers BBDO s work on PJ Smoothies ad account, which it picked up last November. PepsiCo ...

Cobra hands top role to PepsiCo juice chief

11 Jul 2007 | by Jennifer Whitehead

Cobra has appointed Will Ghali from PepsiCo as its marketing director....Ghali, who was UK and Ireland marketing director for PepsiCo's juice brands, will take up the role ...

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