appointed former PepsiCo marketer David Johnston as president and CEO for Europe....operator of Air Miles programs in the United Arab Emirates, Qatar and Bahrain. Joining from Pepsico ...
05 Sep 2007
| by Ed Kemp
PepsiCo has hired Initials Marketing to handle below-the-line communications for its fruit juices...Mead Vickers BBDO's work on PJ
Smoothies' ad account, which it picked up last November. PepsiCo ...
05 Apr 2006
PepsiCo is promoting its Copella apple juice brand with an integrated drive. Sampling, handled by
08 Jun 2005
PepsiCo UK president Martin Glenn is to speak at the first of a series of Institute of Direct
06 Jun 2005
| by by Joe Lepper
LONDON - PepsiCo UK & Ireland president Martin Glenn has been confirmed as guest speaker at the...for PepsiCo's Walkers Crisps, will be hosting an event called The Best Job in the World on July 4 at ...
16 Aug 2004
| by Joe Lepper,
LONDON - Pepsico has appointed the Real Adventure to handle a direct marketing campaign for its