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Freud Communications promotes PepsiCo anti-obesity campaign featuring top footballers

Consumer PR shop Freud Communications is promoting PepsiCo's latest anti-obesity ad campaign...The multimillion-pound national ad campaign has been launched by PepsiCo under the banner Play4 ...

John to exit Upstream for PepsiCo UK lobbying role

Steve John, managing director of government affairs agency Upstream, is quitting to become PepsiCo...will report to PepsiCo UK & Ireland president Martin Glenn. He takes on the UK remit of Stephen Kehoe ...

PepsiCo hires Edelman for obesity consultation

PepsiCo has appointed Edelman as its first retained public affairs consultancy as it prepares for...initiative, featuring familiar brand icon Gary Lineker but not a single crisp. PepsiCo vice-president of ...

Freuds scoops PepsiCo account

PepsiCo UK has handed the lion’s share of its PR account to Freud Communications, which has scooped...offered a consultancy contract by PepsiCo, which he is considering. Freuds’ appointment spells the end ...

PepsiCo hires Kehoe for government affairs role

BRUSSELS: PepsiCo, the soft drink and snack food giant, has appointed APCO UK managing director...challenge will be to promote what PepsiCo is doing to change its food portfolio,’ said Kehoe. ‘The company ...

INTERNATIONAL: IPG poaches first IR vice-president from PepsiCo

Golin/Harris Ludgate as well as the merged Weber Shandwick Worldwide, has poached PepsiCo's vice-president of ...

PepsiCo

PepsiCo has recruited Australian pop star Dannii Minogue to front the UK relaunch of its Diet...PepsiCo has recruited Australian pop star Dannii Minogue to front the UK relaunch of its Diet ...

 

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