Consumer PR shop Freud Communications is promoting PepsiCo's latest anti-obesity ad campaign...The multimillion-pound national ad campaign has been launched by PepsiCo under the banner Play4 ...
02 Sep 2005
| by Ravi Chandiramani
Steve John, managing director of government affairs agency Upstream, is quitting to become PepsiCo...will report to PepsiCo UK & Ireland president
Martin Glenn. He takes on the UK remit of Stephen Kehoe ...
29 Oct 2004
| by Ravi Chandiramani
PepsiCo has appointed Edelman as its first retained public affairs consultancy as it prepares for...initiative, featuring familiar brand icon Gary Lineker but not a single crisp.
PepsiCo vice-president of ...
01 Oct 2004
PepsiCo UK has handed the lion’s share of its PR account to Freud Communications, which has scooped...offered a consultancy contract by PepsiCo, which he is considering.
Freuds’ appointment spells the end ...
30 Jan 2004
| by Ravi Chandiramani
BRUSSELS: PepsiCo, the soft drink and snack food giant, has appointed APCO UK managing director...challenge will be to promote what PepsiCo is doing to change its food portfolio,’ said Kehoe. ‘The company ...
03 Nov 2000
| by CLAIRE ATKINSON
Golin/Harris Ludgate as well as the merged Weber
Shandwick Worldwide, has poached PepsiCo's vice-president of ...
18 Jul 1997
| by BERNARD INGHAM
PepsiCo has recruited Australian pop star Dannii Minogue to front
the UK relaunch of its Diet...PepsiCo has recruited Australian pop star Dannii Minogue to front
the UK relaunch of its Diet ...