18 Jul 1997
| by BERNARD INGHAM
PepsiCo has recruited Australian pop star Dannii Minogue to front
the UK relaunch of its Diet...PepsiCo has recruited Australian pop star Dannii Minogue to front
the UK relaunch of its Diet ...
04 Sep 2007
| by Ed Kemp
LONDON - PepsiCo has hired Initials Marketing to handle below-the-line communications for its fruit...Mead Vickers BBDO s work on PJ Smoothies ad account, which it picked up last November. PepsiCo ...
08 Dec 2004
sales for PepsiCo UK, replacing Tom Kuzio. Kuzio has taken the role of senior vice-president of sales at
01 Oct 2004
PepsiCo UK has handed the lion’s share of its PR account to Freud Communications, which has scooped...offered a consultancy contract by PepsiCo, which he is considering.
Freuds’ appointment spells the end ...
Tropicana brand owner PepsiCo has succeeded in getting a television ad for rival fruit juice maker...majority of people preferred the taste of Del Monte to the leading juice brand."
PepsiCo UK Ireland ...
PepsiCo, the maker of Pepsi, is restructuring its drinks marketing function in the US, creating a...global stance with its soft drinks brands.
Jil Beraud, chief marketing officer of PepsiCo beverages ...
marketing for Quaker and Tropicana at PepsiCo....to join specialist tea brand Twinings. Summers has spent 14 years in a variety of roles at PepsiCo ...
22 Apr 2009
| by Arun Sudhaman
PepsiCo's most senior comms professional is leaving the company for a global role at health
10 Sep 2008
PepsiCo is adding a Pineapple and Guava variant to its Tropicana Pure Premium range. Made from pure
12 Sep 2007
PepsiCo is parachuting in one of its US executives to lead the UK marketing for its juice brands...the post of UK and Ireland marketing director for
PepsiCo's juice brands, which include Tropicana. She ...