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Microsoft produces PepsiCo's biggest online campaign

LONDON - PepsiCo has appointed Microsoft for the first time to produce its biggest online campaign....The deal, brokered by Claudia Lagunas, head of international marketing for PepsiCo, is Pepsi ...

PepsiCo hands $27m media duties to PHD in Australia

SYDNEY - PepsiCo has appointed PHD to handle its media planning and buying duties in Australia...The account win covers all PepsiCo brands in Australia, including Pepsi, Pepsi Max, Mountain Dew ...

PepsiCo to curb children's advertising over obesity concerns

LONDON - PepsiCo has responded to rising levels of obesity in the US with the promise that it will...that they want to take a harder line against ad limits. Several food giants, including PepsiCo ...

The World: Bangkok - OMD lands PepsiCo planning and buying business

PepsiCo Thailand has moved a substantial slice of its £20 million media planning and buying account

PepsiCo and AB InBev pool US media buying

LONDON - PepsiCo and Anheuser-Busch InBev are to pool their media buying in the US, but both say...Bud Light, while PepsiCo owns Pepsi, Gatorade, Tropicana, Doritos and snack brand Lay's. The former ...

Opinion: Marketing Society - Raising label-consciousness

Danone, Kellogg, Kraft, Nestle, PepsiCo and Unilever to put guideline daily amount (GDA) nutritional ...

The World: Bangkok - PepsiCo puts food and drinks media into review

PepsiCo Thailand has called a media review aimed at consolidating its beverage and food accounts...Bellamy Hayden, which works with PepsiCo in Australasia. The FMCG giant has denied that this will spark ...

DreamWorks and PepsiCo unite to launch 3D Super Bowl ad

LOS ANGELES - Dreamworks and PepsiCo are handing out more than 125m pairs of 3D glasses in the US...owned by PepsiCo. 3D glasses will be distributed through the drink's in-store displays around the ...

PepsiCo set to hand £3m Tropicana account to OMD UK

incumbent and fellow Pepsico roster agency MindShare, which handles the £3m UK Pepsi account. None of the ...

Agencies line up to pitch for Tropicana UK media account

LONDON - Tropicana, the juice brand owned by PepsiCo, is reviewing its £3m UK media account, with...representatives from PepsiCo's European marketing team has sparked some speculation that it is considering a wider ...

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