LONDON - PepsiCo has appointed Microsoft for the first time to produce its biggest online campaign....The deal, brokered by Claudia Lagunas, head of international marketing for PepsiCo, is Pepsi ...
31 Aug 2010
| by Staff
SYDNEY - PepsiCo has appointed PHD to handle its media planning and buying duties in Australia...The account win covers all PepsiCo brands in Australia, including Pepsi, Pepsi Max, Mountain Dew ...
28 Feb 2005
| by Julia Pearlman
LONDON - PepsiCo has responded to rising levels of obesity in the US with the promise that it will...that they want to take a harder line against ad limits.
Several food giants, including PepsiCo ...
24 Nov 2006
PepsiCo Thailand has moved a substantial slice of its £20 million media planning and buying account
LONDON - PepsiCo and Anheuser-Busch InBev are to pool their media buying in the US, but both say...Bud Light, while PepsiCo owns Pepsi, Gatorade, Tropicana, Doritos and snack brand Lay's. The former ...
01 Mar 2006
| by Martin Glenn, president of PepsiCo UK & Ireland and a fellow of
The Marketing Society
Danone, Kellogg, Kraft, Nestle, PepsiCo and Unilever to put guideline
daily amount (GDA) nutritional ...
03 Mar 2006
PepsiCo Thailand has called a media review aimed at consolidating its beverage and food accounts...Bellamy Hayden, which works with PepsiCo in Australasia. The FMCG giant has denied that this will spark ...
06 Jan 2009
| by Staff
LOS ANGELES - Dreamworks and PepsiCo are handing out more than 125m pairs of 3D glasses in the US...owned by PepsiCo. 3D glasses will be distributed through the drink's in-store displays around the ...
05 Nov 2003
| by Claire Billings,
incumbent and fellow Pepsico roster agency MindShare, which handles the £3m UK Pepsi account.
None of the ...
31 Oct 2003
| by Ian Darby,
LONDON - Tropicana, the juice brand owned by PepsiCo, is reviewing its £3m UK media account, with...representatives from PepsiCo's European marketing team has sparked some speculation that it is considering a wider ...