Coca Cola's Zoe Howorth: No room for 'empty 2013'
15 Nov 2012 | by Loulla-Mae Eleftheriou-Smith
Innocent offers an avenue to tackle rival PepsiCo's Tropicana brand. 'Innocent is a wonderful brand but ...
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ASA ticks off Pepsi on-pack competition
21 Nov 2012 | by Ben Bold
PepsiCo has been berated by the Advertising Standards Authority (ASA) over an on-pack promotion
Marketing's Trends plus conference is three weeks away
14 Nov 2012 | by Staff
Speakers from PepsiCo, eBay UK, Stuff, The Evening Standard, The Future Laboratory and more will..., director of foresight, PepsiCo, Phong Nguyen, head of advertising, eBay UK and James Withey, head of brand ...
Brands commit to latest Responsibility Deal pledges
13 Nov 2012 | by Gemma Charles and Alex Brownsell
The scheme, launched in 2010, has already signed up Kellogg, PepsiCo, Unilever and McDonald's as ...
'Keep calm and carry on': how the BBC should go about regaining brand trust
12 Nov 2012 | by Kim Benjamin
'. Former P G and PepsiCo marketer Tim Davie has stepped in as acting director general. With the BBC ...
Departure of BBC's George Entwistle should help 'lance the boil'
12 Nov 2012 | by John Owens
Whenman. Replacing Entwistle in the top job is former PepsiCo executive Tim Davie, who is to set out his ...
BBC crisis claims scalps of news director and deputy head
12 Nov 2012 | by John Reynolds
acting director general of the BBC and a former PepsiCo marketer, will lay out his plans for rebuilding ...
BBC crisis: why former marketer and acting DG Tim Davie should axe the Newsnight brand
12 Nov 2012 | by Noelle McElhatton
investigative journalism, but you have to get it right.' This is where Davie's background as a P G and PepsiCo ...
A&E/DDB appoints Rebecca Moody as strategy partner
08 Nov 2012 | by Jeremy Lee
Abbott Mead Vickers BBDO, where she worked on accounts including the BBC, PepsiCo and Sainsbury s ...
Is the status of planners on the rise?
08 Nov 2012
chief executive, who cut his marketing teeth at PepsiCo and Mars, and Kate Swann, the one-time Tesco ...
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