A view from the top
11 Apr 2013 | by Mainardo de Nardis
call. I land in time for a goodbye dinner with PepsiCo s global chief marketing officer, who is moving ...
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Former Birds Eye boss Martin Glenn joins United Biscuits
12 Apr 2013 | by John Reynolds
Martin Glenn, the former PepsiCo marketer and Birds Eye chief executive, is to become the new chief...bn. Glenn joined Birds Eye from PepsiCo, where he had been UK and Ireland chief executive, having ...
School Reports 2013: Agency Republic
08 Apr 2013
its biggest account, Nivea, and Jack Daniel s. New wins came from the PepsiCo brands Tropicana and ...
School Reports 2013: OMD Group
08 Apr 2013
find a stronger voice in the market. OMD UK also brought in PepsiCo s 7 million soft-drinks account ...
Pepsi Max unveils global Beyonce campaign
04 Apr 2013 | by Sara Kimberley
Jennifer Lopez, David Beckham, P!nk and Britney Spears. Brad Jakeman, president, PepsiCo Global ...
Sector Insight (interactive): sweet and savoury spreads/dips
28 Mar 2013
worked at Kraft, Coca-Cola, PepsiCo and, most recently, Premier Foods, where he was group marketing ...
Warburtons appoints PepsiCo marketer Neil Campbell as managing director
26 Mar 2013 | by John Reynolds
PepsiCo executive responsible for Gary Lineker's Walkers advertising campaign....America, will take up the role on July 1. He has been with PepsiCo since 1992 and has previously held ...
ASOS, British Gas and O2 lead Marketing Society Awards 2013 nominations
26 Mar 2013 | by Staff
Absolute Radio - #nowplaying KFC UK Ireland - It doesn't count if PepsiCo Doritos Mariachi ...
Burberry hires Kaitlyn Wilkins to replace departed social media head Musa Tariq
15 Mar 2013 | by Matthew Chapman
including PepsiCo and Ford. Burberry has been seeking a replacement for Tariq since September, when ...
Sector Insight (interactive): fruit juice, juice drinks & smoothies
14 Mar 2013 | by Jane Bainbridge
KPMG. Patrick Kalotis, group marketing director, PepsiCo Kalotis leads strategic ...
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