Search results for "PepsiCo"

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Arif Durrani: Facebook's UK advisory board creates a stir

02 May 2013 | by Arif Durrani

ZenithOptimedia, as well as Coca-Cola, EE, PepsiCo, Tesco and Unilever. The lack of creative input is no accident ...

A view from the top

11 Apr 2013 | by Mainardo de Nardis

call. I land in time for a goodbye dinner with PepsiCo s global chief marketing officer, who is moving ...

Sector Insight (interactive): sweet and savoury spreads/dips

28 Mar 2013

worked at Kraft, Coca-Cola, PepsiCo and, most recently, Premier Foods, where he was group marketing ...

Helen Edwards: research industry guilty of hyping dubious data

23 Jan 2013 | by Helen Edwards

's horse-burger scandal came US outrage at PepsiCo 's reported use of aborted human foetal cells as flavour ...

BBC crisis: why former marketer and acting DG Tim Davie should axe the Newsnight brand

12 Nov 2012 | by Noelle McElhatton

investigative journalism, but you have to get it right.' This is where Davie's background as a P G and PepsiCo ...

Five take outs from the CIM marketer salary survey 2012

25 Sep 2012 | by Noelle McElhatton

Gamble , PepsiCo and others promising a reduction in headcounts. If brands bank on retaining ...

Think BR: Communicating Britishness through advertising

31 Jul 2012 | by Keith Glasspoole

display their British credentials under the ownership of North American multinationals (PepsiCo and Coors ...

Claire Beale: Spot a trend: budgets and profits are rising

16 Feb 2012 | by Claire Beale

. Exhibit four: PepsiCo. More internal cost savings are promised at PepsiCo, but with the stated aim of ...

Editor's Comment: Calorie scheme has slim chance

14 Sep 2011 | by Noelle McElhatton

, PepsiCo, Unilever and 13 other food mega-brands pledging to trim 1.5tr calories from the annual US food ...

Department of Health's latest calorie counting initiative has fat chance of success

13 Sep 2011 | by Noelle McElhatton

Its Responsibility Deal scheme saw Kellogg, PepsiCo, Unilever and 13 other mega food brands ...

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