to remove filtersTHE BOOK OF LISTS: The 10 Best text messaging campaigns
17 Dec 2001
! You're off to Vegas. 9. Pepsi In an attempt to develop some cool status among the nation ...
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THE BOOK OF LISTS: The 10 Best international press ads
17 Dec 2001
Arajo 10. Pepsi-Cola "Pepsi Light-Man/Pepsi Light-Woman" These ads, which feature a very ...
Adidas hands consumer business to Ketchum Life
14 Dec 2001 | by JOE LEPPER
of Liverpool Football Club and work for Pepsi and sports car brand MG. ...
CLOSE-UP: COMMENT/COCA-COLA VS PEPSI - Interpublic and Omnicom are pawns in Pepsi-Coke dispute
07 Dec 2001 | by BRINSLEY DRESDEN, the head of advertising law at the legal firm Lewis Silkin
is the war between the agencies' respective Coca-Cola and Pepsi clients. There are three key ...
STOP PRESS: Ketchum launches Ketchum Sports Network
07 Dec 2001
. Current clients for the unit, headed by director Steve Martin, include Carlsberg, Pepsi and MG. ...
CLOSE-UP: LIVE ISSUE/TANGO - Troubled Tango issues HHCL rebranding ultimatum. Falling sales and defecting customers forced Britvic to act, Camilla Palmer writes
07 Dec 2001 | by CAMILLA PALMER
more transparent bid to boost sales. Coca-Cola and Pepsi may have been slow to inject fresh ...
Man United hires Iris in global youth initiative
06 Dec 2001 | by MARK KLEINMAN
, such as Vodafone, McVitie's Jaffa Cakes, Pepsi and Allsports, to leverage their sponsorship of the ...
FIELD MARKETING: Bringing brands to life on the streets - Companies are using sampling as a means to improve brand perceptions and boost their sales
06 Dec 2001 | by ANNA CLARKE
, so any decision to buy was made easier," says Katie Rawll, Britvic brand controller for Pepsi ...
ANALYSIS: Can Carling's music link work? - After ending its long association with the Premiership, Carling has found a music venue deal. Tania Mason asks if it will prove a good match.
06 Dec 2001 | by TANIA MASON
Stones tour was sponsored by Tommy Hilfiger; Pepsi has sponsored Michael Jackson, Britney Spears and ...
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